Many webmasters overlook a very important aspect of web site promotion: the
validity of the HTML code.
What is valid HTML code?
Valid HTML code makes it easier for search engine spiders to index your site so you should make sure that at least the biggest mistakes in your HTML code are corrected.
What is valid HTML code?
- Most web pages are written in HTML. As for every language, HTML has its own
grammar, vocabulary and syntax, and every document written in HTML is supposed
to follow these rules.
Like any language, HTML is constantly changing. As HTML has become a relative complex language, it's very easy to make mistakes. HTML code that is not following the official rules is called invalid HTML code.
- Search engines have to parse the HTML code of your web site to find the
relevant content. If your HTML code contains errors, search engines might not be
able to find everything on the page.
Search engine crawler programs obey the HTML standard. They only can index your web site if it is compliant to the HTML standard. If there's a mistake in your web page code, they might stop crawling your web site and they might lose what they've collected so far because of the error.
Although most major search engines can deal with minor errors in HTML code, a single missing bracket in your HTML code can be the reason if your web page cannot be found in search engines.
If you don't close some tags properly, or if some important tags are missing, search engines might ignore the complete content of that page.
- Select the "HTML validator" in IBP's main window. IBP will connect you to an
offical HTML validator that will check the code of your web pages.
Valid HTML code makes it easier for search engine spiders to index your site so you should make sure that at least the biggest mistakes in your HTML code are corrected.
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